Infectious Media
Infectious Media is an international programmatic agency that partners with global brands to deliver effective and efficient media campaigns. Founded at the dawn of the programmatic era, Infectious Media has developed specialist teams and technology that exclusively focus on making programmatic work for advertisers.
The Brief
Produce a series of films interviewing marketers from IM as well as brands such as M&S on programmatic marketing and how the industry is changing, to support a white paper that Infectious Media released titled: ‘Stop wasting your money, 5 steps to effective performance marketing’.
The Solution
In order to ascertain what was going to be relevant in regards to questioning, we worked with Infectious Media on empathy maps to assess pains and gains, this informed the interview process and style of the film.
The Feedback
“It was a pleasure working with the professional team at RMP Filmmakers. We managed to create three incredible films in a short amount of time, helped by the team being incredibly helpful and knowledgeable. I will happily be using RMP Filmmakers for all future video projects, can’t fault their service.”
Hannah Morris – Marketing Project Manager, Commercial Enablement